Small is the New Big: And Other (Little) Ideas That Change Everything

Overview

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars
As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog?ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
A sample:
? Bon Jovi And The Pirates
? Christmas Card Spam
? Clinging To Your Job Title?
? How Much Would You Pay to Be on Oprah's Show?
? The Persistence of Really Bad Ideas
? The Seduction of ?Good Enough?
? What Happens When It's All on Tape?
? Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: ?I guarantee that you'll find some ideas that don?t work for you. But I?m certain that you're smart enough to see the stuff you?ve always wanted to do, buried deep inside one of these riffs. And I?m betting that once inspired, you?ll actually make something happen.?

Full Product Details

Author:   Seth Godin
Publisher:   Portfolio
Imprint:   Portfolio
Dimensions:   Width: 16.10cm , Height: 3.20cm , Length: 23.50cm
Weight:   0.567kg
ISBN:  

9781591841265

ISBN 10:   1591841267
Pages:   323
Publication Date:   01 September 2006
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Unknown
Availability:   Available  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Countries Available

All regions