Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

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Full Product Details

Author:   Michael Tasner
Publisher:   Pearson Education (US)
Imprint:   Financial TImes Prentice Hall
Dimensions:   Width: 13.70cm , Height: 2.30cm , Length: 21.00cm
Weight:   0.398kg
ISBN:  

9780137081097

ISBN 10:   013708109
Pages:   256
Publication Date:   10 June 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available  
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Table of Contents

Introduction 1 Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7 Chapter 2 Are You Ready for Web 3.0 Marketing? 15 Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25 Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47 Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79 Chapter 6 Video Marketing: Taking Video to the Next Level 111 Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137 Chapter 8 Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact 151 Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157 Chapter 10 Web 3.0 Companies 183 Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193 Conclusion The Art of Giving Back 207

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Author Information

Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing. The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating. Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.

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